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Three women received three cubic meters of boards. They were suggested to build a fence that would enclose the largest possible area of land. The first woman took all of her boards and walled as much space as she could. The second woman put each board horizontally and built a very long and very low fence. The third woman took several boards, drove them into the ground around herself and wrote on the inside: "Entrance."

Writing on fences is what I love most about our work in advertising.