Polina Zabrodskaya

Polina

Zabrodskaya

CD/CW

Screen Shot 2018-02-25 at 15.25.13.png

 

board3.jpg

Over the past nine years, I've made so many banners, I had to do this to avoid winding up in hell.

 

Cannes Lions Media Gold, Cannes Lions Media Silver, Cannes Lions Cyber Bronze; 

One Show Direct Gold, One Show Interactive Silver, D&AD in Digital Adverts, Webby Winner. 

board2.jpg
news_gout.jpg

Digital ads don’t usually age well. Unless it was something legendary, like The Subservient Chicken, nothing looks as exciting as it was when it first appeared. Car vs Piano was made in 2012, and I still quite like it. I'm almost sure we were the first ones to come up with a live Twitter feed integration.

Cannes Lions Cyber Bronze, Eurobest Gold Interactive, Epica Bronze Interactive.

board1.jpg

How mean can you be to a random person who never did anything to you? Worth it, though. 

 

Cannes Lions PR Gold&Silver, Cannes Lions Media Gold&Silver, Cannes Lions Cyber Bronze; 

Grand Clio in Sports; Eurobest Gold PR; LIA Beyond Advertising Gold.

Nescafé Gold

"Those Few People"

Screen Shot 2018-02-24 at 00.12.02.png

ADS FOR CONSERVATIVE BRANDS ARE LIKE FACELIFTS

You need to know the before to notice the after. Same guidelines, same focus groups, same in-house post-production.

 

Heineken

"Bohemian Rhapsody"

Screen Shot 2018-03-01 at 15.42.51.png

Some films just need a little something at the end...

 

Cannes Lions Film Shortlist; Eurobest Bronze in Film & Film Craft; One Show Bronze Film. 

Screen Shot 2018-03-01 at 15.58.17.png
maxresdefault.jpg

RUSSIANS ARE INTENSE, DETERMINED MOTHERFUCKERS

Once we start drinking — we don't stop drinking. Once we start fighting — we don't stop fighting. And once we start scrolling in a snowy tundra with foxes, bears, and little sparkly crystals — we scroll for days. That's just what we do. "Scroll to Sochi" received 600K installs in 1,5 months, and it was the first digitally-led campaign for Visa Russia.

Screen Shot 2018-02-24 at 00.07.25.png

Webby Nominee in Games & Entertainment

Heineken

"Behind the Star"

Screen Shot 2018-02-24 at 01.20.49.png

This proves that even an Oscar-winning actor can’t get a new kitchen for free