RUSSIANS ARE INTENSE, DETERMINED MOTHERFUCKERS
Once we start drinking — we don't stop drinking. Once we start fighting — we don't stop fighting. And once we start scrolling in a snowy tundra with foxes, bears, and little sparkly crystals — we scroll for days. That's just what we do. "Scroll to Sochi" received 600K installs in 1,5 months, and it was the first digitally-led campaign for Visa Russia.