Digital ads don’t usually age well. Unless it was something legendary, like The Subservient Chicken, nothing looks as exciting as it was when it first appeared. Car vs Piano was made in 2012, and I still quite like it. I'm almost sure we were the first ones to come up with a live Twitter feed integration.
RUSSIANS ARE INTENSE, DETERMINED MOTHERFUCKERS
Once we start drinking — we don't stop drinking. Once we start fighting — we don't stop fighting. And once we start scrolling in a snowy tundra with foxes, bears, and little sparkly crystals — we scroll for days. That's just what we do. "Scroll to Sochi" received 600K installs in 1,5 months, and it was the first digitally-led campaign for Visa Russia.